Mutual respect, shared love of adventure and a determination to be courageous and positive in the face of adversity, misfortune and difficult times are what identify Baxterbear as a friend and mascot to the many servicemen and women serving their country around the world. Baxterbear does all he can to make a difference to people’s lives. He is always by your side and when you are far away from your family and friends, he becomes a much needed companion, listener and confidante. We are delighted that Baxterbear continues to support and offer friendship to the Armed Forces and others he is involved with daily. Not only does he raise vital money for these causes but his individually tailored story books allow him to offer support and encouragement to those who need it most.